Robert Mathia

Consumer Data Lead - Martech at Opella

Based in Brookfield, United States

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Seniority

Other

Department

Other

Location

Brookfield

Industry

Retail Health and Personal Care Products

Company size

4.3K

Contact information

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Email

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r•••••••@opella.com

Phone

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Background

About Robert Mathia

As a certified Product Manager, I specialize in transforming technology investments into tangible business value, particularly within the marketing technology landscape. I'm looking to bring my leadership to an organization focused on leveraging technology for strategic growth and enhanced customer engagement. At Molson Coors, I spearheaded MarTech initiatives, leveraging platforms like Salesforce Marketing Cloud and BlueConic. This leadership was pivotal in streamlining our tech stack, which reduced technical debt by reducing consumer record collection-to-activation timing by over 50% and unlocked significant enhancements in marketing campaign effectiveness, directly contributing to faster Welcome email replies to new customers. With extensive MarTech experience, I have successfully led teams to generate substantial value across diverse commercial product platforms. This encompasses the centralization of product information through a robust product information management (PIM) system. Additionally, I have enabled more efficient planogram creation via local offline generation in an Azure-based SaaS space planning platform, expanding use of the new platform to global teams. My approach to product management is grounded in Agile principles that promote iterative development and continuous improvement. I focus on cultivating high-performing teams, creating collaborative environments that accelerate time-to-value, and ensuring technology initiatives are closely aligned with evolving business needs. With a strong background in technology architecture and certifications in AI, Azure, and SAFe® 6 Product Manager, I am dedicated to remaining at the forefront of technological advancements. This commitment enables me to offer informed business and IT thought leadership, ensuring that organizations can anticipate trends and strategically leverage emerging technologies for a competitive edge.

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