Robert McDonald

Background

About Robert McDonald

Senior Copywriter & Communications Strategist With 12+ years’ experience crafting high impact messaging for worldwide audiences, I specialise in developing narratives that elevate brands across digital and traditional platforms. My expertise spans global campaign strategy, UX writing, brand storytelling and multichannel marketing, driving engagement and conversions for leading clients. Key Expertise Strategic Brand Messaging: Develop comprehensive marketing and communication strategies tailored for global audiences, ensuring brand consistency and resonance across markets. High Impact Copywriting: Create engaging, conversion driven content for websites, mobile apps (UX/UI), style guides, email campaigns, social media, press releases and promotional materials. Cross Functional Collaboration: Partner with designers, videographers and developers to unify copy and visual storytelling, enhancing brand identity and campaign performance. Tone & Brand Governance: Write, edit and refine content to maintain precision, clarity and alignment with brand voice and style guidelines. Core Skills Copywriting | Global Marketing Campaigns | E-Commerce Content Strategy | UX Writing | Adobe Creative Suite Video Production Storytelling | Internal Communications | Brand Development | Social Media Marketing