Robert McKeever

Background

About Robert McKeever

I am a Professor of Advertising & Public Relations in the College of Communication and Information Sciences at the University of Alabama. I joined UA in the fall of 2023 after over a decade working as a researcher and professor in the School of Journalism and Mass Communications at the University of South Carolina.I conduct research examining the effects of health-related, pro-social, and related forms of media content. For example, my previous studies have focused on topics related to media effects in the context of mental illness, online health misinformation about childhood vaccinations, and the interplay between media content and infant feeding practices. I have also conducted and/or collaborated on studies examining the content and effects of e-cigarette advertisements, cigarette warning labels, and direct-to-consumer advertisements for prescription medications. A common thread throughout my research and teaching is a deep fascination with research methods and their implications for media effects scholarship. Feel free to contact me, or follow me on Twitter @DoctorMcKeever