Robert Murphy

Background

About Robert Murphy

Qualitative Focus Group leader/advisor. Objectives & /or RFP design, screener & study guide development, report analysis & presentation. Quantitative Market Research Advisor. Turn-key management of Guest Experience/Satisfaction, Segmentation, Advertising Awareness & Usage, Employee Engagement studies. Sales & Business Development Pro. Sales process, consultative sales expert, sales automation tools, cold calling & account aquisition & expansion (hunter/farmer). Excellent record of solid contributions to bottom line results. Solutions driven, customer focused & a strategic thinker in highly competitive markets: gaming/hospitality/healthcare/technology. Specialties: Managed 1.Guest Experience studies to identify key drivers & service standards impacting satisfaction, repeat visitation, recommend & revenue; 2.Market Segmentation study of Northeast gamblers supporting strategy for branding, positioning & customer alignment to resort destination; 3.Advertising Awareness & Usage studies for competitive intelligence & strategy development to high value customers; 4. Focus Group facilitator; 5.Strategic Planning consulting & proven Sales/Business Development Pro.