Robert Richetti

Background

About Robert Richetti

I have been producing viral content for social media since 2012. I'm known for creating satirical, edgy, and over the top videos within the fitness genre of social media. I'm best known for the "car rage" character where I sat shirtless in my car and growled my frustration with gym fads, current events, or new pop culture ideologies. These videos were often shared by multimedia platforms like Barstool Sports, Worldstar, Unilad, 9gag, Snoop Dogg, Joe Rogan, ect. In 2021, I was hospitalized due to Ulcerative Colitis. I spent 4 months in the hospital between March 2021-February 2022. I underwent 5 total surgeries and had a colostomy bag for 11 months. I could no longer play the "car rage" character, so I created the "Better Be Swole" videos that have been seen well over 500M times since 2022, and are still in circulation today.In January, 2024 I wrote my first book,"Better Be FN Swole" which was a collection of quotes from my videos. A year later, I followed up with an autobiography titled "The Death of Robertfrank615" At the end of the book, I announced I was going to retire from being a full-time Social Media Influencer. Both titles reached Best Seller status on Amazon and Audible. My role in 2025 as Steel Supplements Head of Gym Partnerships & Brand Expansion focuses on introducing our new energy drinks Omni & Revit to gyms across the country. I'm excited to connect with decision makers and having Omni & Revit become staples in your coolers.