Robert S. Henson
Executive Advisor at Businessanalytics
Based in Houston, United States
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Seniority
Staff
Department
General Business & Management
Location
Houston
Industry
IT Services and IT Consulting
Company size
2
Contact information
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r•••••••@businessanalytics.solutions
Phone
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Background
About Robert S. Henson
As data scientist, I develop statistical models using AI and machine learning techniques. These models provide the tools for predictive analytics work like preparing market forecasts and optimizing performance of algorithmic trading strategies. When applied to sales and marketing, these models help maximize marketing effectiveness and optimize return on investment (ROI). I recommend plans to help prepare future guidance. In addition, these analytics offer insights into customer preferences and trends. As marketing program director, I led high-performance teams as large as 75 in program initiatives focused on maximizing operational efficiency and profitability. For example, one IT solutions program exceeded $1.2B in revenue and more than 100% market growth. SPECIALTIES: Marketing Strategy and Planning Marketing Communications Sales and Marketing Project Management Computational Finance & Econometrics Machine Learning & Data Science Business Analytics Portfolio Analysis Program Optimization Team ManagementI nterpersonal Communications Writing / Editing TECHNOLOGIES: MATLAB MS Office Suite (Excel, Word, PowerPoint, Outlook) Skype Slack IM Chat
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