Robert Schmidt

Background

About Robert Schmidt

As Vice President, Rob serves as a pollster and a key strategist to dozens of elected officials, opinion leaders and organizations across the country. Often under challenging circumstances, he has led his clients to successful outcomes electorally, legislatively and publicly. Rob personally advises members of Congress, state legislators and local elected officials on communications strategy, message development, voter targeting, analytics and television, radio, digital and direct mail advertising. In addition to candidate campaigns, Rob has extensive experience working on state and local level ballot initiatives. Rob expanded the firm’s presence by opening an office in Miami to serve his broad client base in Florida. For over a decade, Rob has worked with the National Republican Congressional Committee (NRCC), the Republican Party of Florida (RPOF), the Florida Republican Senatorial Campaign Committee (FRSCC), various third-party organizations and the individual campaigns to poll for every Republican-held and contested congressional and legislative seat in South Florida. In 2022, Rob was victorious in all 31 of the general election races he was involved with in Florida. With his unrivaled electoral success and understanding of an area, Rob has become the go to Republican pollster in South Florida – an impressive accolade in a notoriously difficult area to conduct research due to the trilingual nature of the electorate. Rob is frequently cited in publications like The Miami Herald, the Tampa Bay Times and Politico. In addition to his political work, Rob has conducted brand development, messaging and crisis management research for a number of corporate, industry and non-profit associations. Clients for Rob include Amazon, Anheuser-Busch, Cancer Treatment Centers of America, the Georgia Early Education Alliance for Ready Students (GEEARS), the Metro Atlanta Chamber of Commerce, the Mosaic Company, the Nature Conservancy, the Trust for Public Land (TPL), U.S. Sugar and the University of Miami. Rob holds a B.A. in Political Science from Marist College, studied at the renowned Marist Institute for Public Opinion and was Marist’s 2011 Baccalaureate recipient for “Excellence in Political Science.” Rob is also a graduate of the Hansard Scholars Programme where he attended the London School of Economics and Political Science. He resides in Miami with his wife, Michelle, and son, Shea, who will grow up to be a long-suffering Mets fan like his dad.