Robert Stephan

Background

About Robert Stephan

Marketing Research Professional experienced in building businesses by developing and applying marketing analysis methods in support of marketing a wide range of consumer products and services. Solid research background with exceptional strength in quantitative methods: forecasting/drivers analysis, structure/segmentation studies, diary/scanner panel analyses, price /promotion response modeling, package testing and shelf adjacencies in support of building new brands and managing and stretching existing brand equities. Innovative ability to identify, develop and improve analytical methods and data applications to better address marketing issues. Track record of stimulating, training and developing junior level personnel. Proven track record of business growth. Specialties: Forecasting Simulations / Future State Modelling Brand equity management / stretch