Robert Strohfeldt
Strategy & Creative Director at Strohfeldt Consulting Group
Based in Sydney, Australia
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Seniority
Director
Department
Advertising & Marketing
Location
Sydney
Industry
Advertising Services
Company size
1
Contact information
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r•••••••@strohfeldtconsulting.com
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Background
About Robert Strohfeldt
Trust is the core value of any successful brand. Consumers are not looking for relationships, rather than want brands they can trust. They are not stupid.(The industry has have been saying this for for years). They understand that "brands are born to sell." “Advertising is the way you create and distribute messages to get people's attention so you can convince them to buy more of your stuff.” The reason I have been able to work side by side with the CEO and boards of major companies is because I stand firm with: No Bullshit Deliver Excellence On Time, On Budget, On Brief We produce creative solutions, which are empathetic to the medium in which they appear. Context is everything. Where will you have seen our work?(Just some of our clients over the years) Virgin Megastores Bob Jane T-Marts Nestle Mercedes Benz Woolworths QANTAS ATO & Department of Health Samsung Bridgestone The role of advertising and marketing is ultimately ongoing, long term profitability and shareholder wealth. We never lose sight of the overall objective. Motto “End in Mind”. “Where Science Meets Art”. Strategic Use primary and secondary research, knowledge and experience within the client organisation and our experience to understand the business, the customers, how the revenue model works and what commercial message/s is/are required to attain objective/s Creative Executions Rigorous strategic analysis leads to relevant creative executions through disciplined creative briefs. There’s a starting point for every business, sometimes all you need is to be put in the right direction. When we took on Samsung they were just another Korean company making cheap junk. Our approach was rolled out worldwide. Get in touch for a chat with myself and we can talk about taking your business to where you want it to be… Call: 0424 491 048 Email: rob@strohfeldtconsulting.com Blog: realitycheckonline.com.au
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