Robert van Amen
Academic Coach Int Business & Consulting Projects (Part-time) at Rotterdam School Of Management, Erasmus University
Based in The Randstad, Netherlands
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Seniority
Staff
Department
Other
Location
The Randstad
Industry
Higher Education
Company size
1.5K
Contact information
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r•••••••@rsm.nl
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Background
About Robert van Amen
CAN LOYALTY MARKETING ALSO CONTRIBUTE TO SUSTAINABILITY? YES! Although, loyalty marketing was primarily invented to "control" consumer behavior, its design principles and mechanism can definitely contribute to sustainable ACTing. A most challenging part of sustainable ACTing is to achieve desired behavior (ACTing) by providing information, insights and positive incentives. And that is what loyalty marketing incentive tools exactly do. We use it now for a mobility incentive platform but it is ready to contribute to a broader sustainable & social future!
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