Robert Worley

Background

About Robert Worley

I specialize in: ⇨ REBRANDING ESTABLISHED COMPANIES ⇨ REBRANDING MERGING AND EMERGING COMPANIES ⇨ BRANDING STARTUPS Learn more about my: • Strong ability to interpret research to formulate sound strategies that drive differentiated brands • Instinctive talent to develop creative concepts and compelling messages Team up with: • A proven, results-oriented 30+ year marketing communications leader with effective ability to manage and motivate communication teams. • A simplifier, organizer, long-term planner, and brand builder for tightly held partnership or private corporation clients in expansion mode (primarily in design/construction services, B2B, health care, financial/professional services and non-profit sectors) • A solid strategic thinker and problem solver who has re-positioned challenged brands, led expansions of existing companies and created communications vision for startups. • A relationship and networking specialist who maximizes management skills and creative talents to help others achieve. Core competencies include: Business Consulting: Competitive analysis, market research co-ordination, marketing strategy development, communications planning, team leadership and supervision, ongoing account management, new business development Branding: Brand strategy, creative strategy development, business/product/service naming, corporate identity development, campaign concepts, message hierarchy development, storytelling, copywriting Campaign Production Management and Execution: Website development and retrofits (with application of core SEO principles), digital advertising, traditional advertising, collateral, special events