Roberta Becker

Background

About Roberta Becker

Marketing and Digital Executive with +16 years of experience in companies across various industries, including Consumer Goods, Retail, and Luxury Markets. My career path is not conventional, given my academic background, which fosters a habit of continuous learning, adaptability, and versatility demonstrated through my work in diverse marketing segments and areas. I began my journey in the Commercial sector and transitioned through key areas such as Internal Marketing, Multichannel Marketing, Business Planning, P&L Management, Market Intelligence, CRM, Loyalty Programs, Digital Transformation, and E-commerce. My experience has enabled me to lead high-performance teams with a strong focus on results. I have successfully managed strategic projects such as market entry, go-to-market strategies, product launches, rebranding initiatives, and B2B2C marketing. Additionally, I possess expertise in market research, competitive intelligence, and consumer insights, which support my ability to make data-driven strategic decisions. Currently, I lead CRM, Analytics, and CX teams, developing strategies to enhance engagement and improve customer LTV through AI-powered personalization solutions. Throughout my career, I have consistently sought to build positive relationships in all multidisciplinary projects I have led, delivering sustainable results for the brands I managed while adding value to the end consumer/client. Contact Information robertachagas@gmail.com |+55 (11) 98283-4404 Keywords Digital Marketing - Communication - Branding - Multichannel Strategy - Retail - FMCG - Trade marketing - Luxury Brands - Digital Transformation - P&L Management - Business Planning - CRM - Loyalty Programs - CX - Innovation - Leadership - Consumer Experience - Market Intelligence - Public Relations - Performance