Roberta Belfiore

Background

About Roberta Belfiore

Dynamic and adaptable marketing professional with a strong background in e-commerce, digital marketing, and international brand communication. I currently lead marketing, communication, and business development activities at Tecno Glass, a company in the glass processing industry, where I manage market research, social media, trade fairs, website content, and promotional strategies. Previously, I worked extensively with fashion and lifestyle brands, developing SEO-driven content, managing Shopify-based stores, and crafting digital campaigns focused on user engagement and performance. My experience includes working with KPIs and data insights to guide marketing decisions and optimize ROI across channels. Proficient in five languages, I thrive in multicultural environments and enjoy bridging communication between brands and international markets. I’m passionate about using digital tools and AI-driven strategies to elevate brand presence, build connections, and drive sustainable business growth.