Roberta Colleran

Background

About Roberta Colleran

Dedicated professional displaying strong skills in marketing and sales in both the private sector and not-for-profit world with extensive experience in management and administration STRENGTHS: • Over 15 years experience in marketing management including research, analysis, new product and market development, public relations, promotion and advertising • Customer focused product representative with experience in deftly handling a large client base • Capable leader with management experience in diverse industries including financial services, media and entertainment, and pharmaceuticals • Excellent written and verbal communicator with a flair for public speaking • Extremely organized, and able to juggle multiple projects adeptly and confidently SALES AND MARKETING SKILLS Advertising & Promotions Extensive experience in media advertising, having acted as both a media buyer of print, radio and television, and as an account executive responsible for media planning and commercial sales. Market Analysis Responsible for industry research and analysis to determine strategies to gain position in emerging markets. Utilized specialized software programs to analyze competitive strengths and weaknesses to identify opportunities to grow market share. New Business Development Performed research to identify quality leads and prospects; utilized industry analysis to develop strategies to target market segments and develop collateral materials for sales representatives. Client and Territory Management Managed a diverse portfolio of clientele and developed plans to maximize efficiency in the field. Development of Sales Materials Responsible for the creation of a variety of sales materials including brochures, pamphlets, and signage; worked directly with graphic designers and print shops on layout and print specifications Specialties: microsoft excel, microsoft powerpoint, microsoft word,