Roberta di Ponzio

Background

About Roberta di Ponzio

I’ve nearly a decade of experience crafting impactful advertising campaigns for global brands. Throughout my career, I've worked with agencies such as Ogilvy, Publicis, and J. Walter Thompson, where I developed expertise in brand communication across all touchpoints, delivering integrated marketing strategies and campaigns. I've had the privilege of working with leading clients like Vodafone, Ferrero, Barilla, Campari, Heineken, and Sanofi. My experience with global brands, combined with my strong problem-solving abilities and relational skills, has enabled me to effectively manage multiple stakeholders and complex workflows, building meaningful connections that drive tangible results. In addition to my professional work, I teach at IED, both in undergraduate and master's programs, where I bring my hands-on experience into the classroom. My teaching focuses on account management and helping students navigate agency workflows, providing them with practical insights into managing client relationships and the internal dynamics of advertising agencies.