Roberta Gallo

Background

About Roberta Gallo

Digital Marketing Manager at Bologna Business School. I design strategy and turn it into measurable outcomes across B2B and B2C, keeping a full-funnel view and ensuring consistency across channels, content, and brand communication. I lead a marketing team and coordinate multiple agencies, balancing strategy with hands-on execution. My approach is goal-oriented and pragmatic, grounded in data and guided by ethics, professionalism, and emotional intelligence. Nothing goes live without a clear rationale, quality checks, and aligned objectives. What I work on: • Strategy & media planning; aligning performance and brand initiatives • Paid advertising across Meta, LinkedIn, and Google Ads • SEO/SEM, content, and email marketing with automated journeys to drive conversion CRM/CMS integrations and analytics (including Salesforce Analytics) to inform decisions • Cross-functional collaboration with communications, PR, and events to keep messaging coherent I enjoy building clear processes, empowering people, and delivering work that is thoughtful, consistent, and effective.