Roberta Giffords

Background

About Roberta Giffords

My superpower? Distilling chaos into clarity! I am a leader who works endlessly to resolve bottlenecks, craft targeted solutions, and ensure all programmatic touchpoints/actions are delivering value. With entrepreneurial roots and a customer-first mindset, my career path has allowed me to translate programs into field-ready tools, accelerate CRM adoption, and build sales training that sticks. I often wear many hats as I am a professional who can quickly adapt to the situation I am placed within. This has allowed me the opportunity to bolster my professional skill set across program strategy, sales enablement, and training. Currently at Latham Pool Products, I led initiatives across digital marketing, channel programs, and national sales enablement. This includes launching platforms embraced by 1K+ builders and driving engagement across North America. WHAT DRIVES ME? — Helping others succeed through improved tools, training, and systems. — Removing friction for sales teams so they can focus on what they do best. — Crafting business ready solutions that are clear, agile, and effective.