Roberta Giffords
Channel Marketing Program Manager at Latham, The Pool Company
Based in United States
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Seniority
Manager
Department
Advertising & Marketing
Location
United States
Industry
Manufacturing
Company size
528
Contact information
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r•••••••@lathampool.com
Phone
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Background
About Roberta Giffords
My superpower? Distilling chaos into clarity! I am a leader who works endlessly to resolve bottlenecks, craft targeted solutions, and ensure all programmatic touchpoints/actions are delivering value. With entrepreneurial roots and a customer-first mindset, my career path has allowed me to translate programs into field-ready tools, accelerate CRM adoption, and build sales training that sticks. I often wear many hats as I am a professional who can quickly adapt to the situation I am placed within. This has allowed me the opportunity to bolster my professional skill set across program strategy, sales enablement, and training. Currently at Latham Pool Products, I led initiatives across digital marketing, channel programs, and national sales enablement. This includes launching platforms embraced by 1K+ builders and driving engagement across North America. WHAT DRIVES ME? — Helping others succeed through improved tools, training, and systems. — Removing friction for sales teams so they can focus on what they do best. — Crafting business ready solutions that are clear, agile, and effective.
Decision-makers
Other people at Latham, The Pool Company
- RCStaff
Reid Carrico
Manufacturing Engineer · Engineering
- GCOther
Gail Conroy
Latham, the Pool Company · Other
- MLC-Team
Mark Laven
Vice Chair Board of Directors · General Business & Management
- YCOther
Yael Chenard
Latham, the Pool Company · Other
- JAManager
Jose Alvarado
Production Manager · Manufacturing & Production
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