Roberta Guillen

Background

About Roberta Guillen

I am eager to explore the world of marketing and communication. I believe that advertising is not only a creative field but also a strategic one, where I can apply my critical thinking skills to develop campaigns that effectively convey the message of a product or service to a target audience. Through pursuing a degree in advertising, I hope to learn about consumer behavior, market research techniques, and media planning. I am excited to immerse myself in the dynamic and ever-changing landscape of advertising, where I can collaborate with diverse teams to develop innovative solutions for real-world challenges. Ultimately, my goal is to become a creative director or marketing strategist, where I can use my skills, passion, and creativity to make a positive impact on people's lives, and in the long run, the world. In a world where consumers are exposed to ads every way they turn, I hope to create ad campaigns that make people feel good about themselves, instead of annoyed or overwhelmed. Advertisements don't have to have the negative "ugh another ad!" connotation. Instead, I hope to transform that idea and create ads that educate, bring people together, and leave consumers feeling better than before the exposure of the ad. I believe that a degree in advertising will prepare me for the fulfilling career in this field and equip me with the tools and education necessary to succeed in an increasingly competitive, yet ever-growing market that I hope to be a part of.