Roberta Iaquone

Background

About Roberta Iaquone

I’ve always been fascinated by the stories data can tell—how consumer behaviors shift, what drives purchasing decisions, and how businesses can turn insights into action. Understanding these patterns isn’t just about numbers; it’s about unlocking opportunities, anticipating change, and building smarter strategies. At NielsenIQ, I help leading FMCG brands in the UKI market do exactly that. As a Strategic Account Manager, I work with businesses to help them decode market trends, optimize performance, and stay ahead in an ever-evolving landscape. ‍ This passion for data-driven strategy has been a constant throughout my career. At Google, I partnered with publishers to maximize their digital advertising revenue, using platforms like Google Ad Manager and AdSense to enhance their monetization strategies. Before that, at GLG, I connected businesses across EMEA with the right expert network and critical market insights, managing complex research projects that helped them navigate high-stakes decisions. With an Executive Master in Media Distribution Management and a Master’s in Philosophy, I bring both analytical depth and a curiosity-driven approach to problem-solving. You can talk to me in English ‍ and Italian.