Roberta Marchesi
Professor at Spam Concept
Based in Milan, Italy
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Seniority
Manager
Department
Education
Location
Milan
Industry
Advertising Services
Company size
14
Contact information
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r•••••••@spamconcept.com
Phone
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Background
About Roberta Marchesi
Client Service Director @ SPAM CONCEPT creative agency. CX Customer Experience Specialist on Luxury segments: Fashion, Hotellerie & Travel. Senior Communication expert with over 25 years experience in developing advertising & digital projects, communication strategies, branding and identity. I manage the whole process from the brand strategy to the on-air/online campaign. Partnership & P.R. Manager on WELC Map® and SPAM Magazine. Professor at IIF Istituto Italiano di Fotografia/Milan - Course on Advertising. Specialist in Augmented Reality adv projects with focus on Tourism. Specialties: Managing relationship with companies/top level management, defining communication strategies, building and coordinating creative and production teams. I covered global/HQ/EMEA/Far East and local ADV positions. Some brands I handled: Procter & Gamble – Mars – Nestlé – Danone - Philips - Champion USA (international coordination)- Australian Tourist Commission – Comune di Roma/Dip. Turismo - Best Western - Estee Lauder - MAC beauty - Fastweb - Moleskine - Living Divani - Merloni Elettrodomestici (HQ)- Artsana - Italiaonline - G+J/Mondadori - Nuvolari+Alice TV channels - Knorr – Rana – Saclà – Venchi – Monini – Carapelli - Cuoio di Toscana - Italgas - Finaval/Feltrinelli Group - COIMA/Residenze Porta Nuova - London Stock Exchange Communication Strategist for Sailing teams, athletes and regattas. Social Media Manager for "Roma Ocean World" round-the-world sailing-alone regatta (2014-15).
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