Roberta Tomasoni

Background

About Roberta Tomasoni

I have had the pleasure of working 14 years as a digital marketing professional. My experience has spanned across a number of large brands including Coty UK (client side) and Unilever UK (agency side). Currently, I hold the position of Global Brand Lead of Ray-Ban at Zenith Milan for the last 3 years. My role covers the delivery of global omnichannel strategies focused towards innovation, planning, and activations across APAC, LATAM, EMEA and MENA. I lead and coordinate annual digital media strategies for 20 local teams including being responsible for execution and reporting. An analytical thinker with meticulous organization and a keen eye for detail, I'm a master in bid management and e-commerce across extremely competitive markets, consistently ensuring my clients effectively utilise their budgets and returning unrivaled ROI with my well-thought-out strategies. I use my strong sense of organization and structure as well as my linguistic agility to clients' advantage. Experienced in Paid Social, PPC, SEO, OOH, Display & Programmatic.