Roberto Bracciale

Background

About Roberto Bracciale

Highly experienced pharmaceutical industry marketer with proven track record of success and focus on excellence in execution. Winner of 3 Best European Projects and 1 President’s Award ("In recognition of an outstanding example of how one great idea can have a far-reaching impact on business"). Specialist knowledge of oncology /haemathology, rare tumors/diseases with aggressive sales and market share growth demonstrated in different therapeutic areas/products in Italy and UK. Currently Sales Manager Associate BF Haemathology. Previous experiences: Marketing Manager New Products Oncology/Haemathology (Anaemias/Lymphomas & Multiple Myelomas) with the additional role of Project Leader of Mapping & Targeting a new market for a rare disease (Tubero Sclerosis Complex), and a new target : Patient Association Groups; Neuro paediatricians; Child - Neuropsychiatrists; Neurologists preparing the launch of everolimus. Senior Product Manager for Gleevec® Novartis's blockbuster oncology product in UK and launch of Tasigna®. Successful Senior Brand Manager for Sandostatin® (main target: Endocrinologists, Oncologists; Pathologists; Surgeons, Nuclear Medicine). Responsible for building the Therapeutic Area of Palliative Care and launching Oramorph® in Molteni Pharmaceuticals. Brand Manager of different products in the Menarini Groups in the areas of Gastroenterology, Respiratory/Immonology, Antinflammatory. Two years of sales experience in the Menarini Group. Extensive experience of KOLs management, Scientific Societies and Patient Group relationships Particularly able in understanding customer needs and translating them in successful projects. SDA(Bocconi University- Milano) marketing courses in economics & finance and Launch of New Products with a strong scientific background (Pharmacy Degree- Florence University). Experienced in working across multifunctional teams and across European and Global organisations.