Roberto Carbonell

Background

About Roberto Carbonell

Strategic marketing leader with 13+ years driving brand growth, integrated marketing, and digital experience strategy across top-tier global brands in both in-house and agency settings. I bring a passion for building collaborative ecosystems that connect the dots between media, data, creative, and commerce—turning insights into action and strategy into measurable results. At Diageo, I led end-to-end marketing planning across a $80MM+ investment portfolio, delivering YoY growth in brand equity, revenue, and share. With a deep understanding of the non-linear customer journey, I championed data-driven, consumer-centric strategies that spanned paid, owned, earned, and shared channels—crafting culturally resonant campaigns and unified consumer experiences. My superpower lies in translating complex data into clear, compelling narratives and aligning cross-functional teams to a shared vision. Now, I’m eager to bring that energy and expertise into spaces where innovation, performance marketing, and value-driven partnerships converge to create meaningful customer impact.