Roberto Corbellini

Background

About Roberto Corbellini

My name is Roberto and my nickname is CCD, aka Creative Change Driver. In fact, I take great energy from continuously challenging myself outside of my comfort zone to drive meaningful innovation and change for the company and, ultimately, to grow as person and professional while enjoying the trip. Born and raised in a small Italian city known all over the world for its "white sparkling wine", otherwise called Asti, soon I "moved to the big city"(ie Milan) and started my adventure in the magical world of Marketing, where I played roles a global/ regional and local levels in 2 main areas: brand management and marketing transformation. During my brand management experience, I have taken active part to develop and launch new product lines mixing physical and digital play experience which managed to increase our business audience; established new partnerships to expand our reach and developed few innovative activations. During my Marketing transformation experience, I have led at Western European level several multi-functional and cultural teams to increase our marketing effectiveness by streamlining the marketing planning process, optimising the creative production process and deploying a new marketing experimentation framework to generate quick and actionable marketing optimisation tactics. Finally, I am comfortable to adapt to changing and complex scenarios and orchestrate multi functionals and cultural teams to offer quick solutions (often without a pre-defined scheme) and, ultimately, driving meaningful innovation for the company (eg increase efficiencies and effectiveness, incremental sales)