Roberto Crea

Background

About Roberto Crea

I'm working within Accenture as Managing Director, looking after select global and regional Customers. I've more than 25 years of experience across Europe, North & South America, Africa and Middle East, serving top-ranking Multinational Corporations (MNCs) predominantly in the CPG industry. I matured a deep industry knowledge and the ability to address the disparate challenges faced when working with large enterprises in mature as well as in emerging markets. This allowed me to successfully drive complex, large-scale, global and regional transformation programs, often characterized by the adoption of pioneering solutions and typically with a high implementation complexity. The programs I led were predominantly around Field Force Automation (FFA), Consumer Service Centers (CSC), Customer and Consumers portals (B2B, B2C and B2B2C) with a common theme of driving the evolution of enterprise organizational model into a Consumer-centric Omnichannel enterprise. Some of the benefits that these programs helped MNCs to achieve include- increased territory Coverage - optimized Cost-to-Serve - improved Distribution of products - provided a seamless and consistent User Experience in engaging and interacting with Customers and Consumers across the multiple touchpoints in physical and digital world - enabling descriptive, predictive and prescriptive Analytics, leveraging also Big Data and integration with IoT - enabling operational efficiency, by leveraging AI and GenAI to automate low-value activities and overall improve quality of service and reduce response time I'm used to manage multi-national and multi-location teams spread across several time zones, operating on diverse applications such as Salesforce.com, SAP, Microsoft. I am an active contributor in the tuition of Accenture internal trainings, as well as in the creation of Accenture’s assets to increase delivery industrialization. I fluently speak Italian, English and Spanish and have a basic French.