Roberto E.
Social Media & Campaign Coordinator at The Washington Post
Based in Los Angeles, United States
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Seniority
Staff
Department
Other
Location
Los Angeles
Industry
Newspaper Publishing
Company size
3.8K
Contact information
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r•••••••@washingtonpost.com
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Background
About Roberto E.
Creative, data-driven Social Media and Program Manager with 6+ years of experience managing digital campaigns, branded content, and cross-functional initiatives for top-tier brands including Amazon Web Services, Vanguard, UNICEF, and Honeywell. I specialize in platform-native content, paid and organic strategy, and short-form video, with a proven record of growing engagement (+640%), impressions (164M+), and campaign efficiency. Whether I’m leading webinars for RSVPs, optimizing $788K+ in paid media spend, or presenting business reviews that turn insights into upsells, I bring a mix of scrappy execution and big-picture thinking. I’m passionate about storytelling, brand growth, and building operational systems that scale—from first campaigns to full content engines. Key strengths: Paid + organic strategy (Meta, LinkedIn, X) Campaign optimization + KPI reporting Cross-functional collaboration (creative, analytics, product) CRM + email workflows (Stova, SFMC, Salesforce) Content calendars, performance reviews, stakeholder decks B2B + B2C brand experience across tech, nonprofit, and education sectors
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Rebecca Iafrati
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