Roberto Ferraz
Head of Sales at Superlógica Tecnologias
Based in São Paulo, Brazil
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Seniority
Director
Department
Sales & Business Development
Location
São Paulo
Industry
Software Development
Company size
1K
Contact information
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r•••••••@superlogica.com
Phone
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Background
About Roberto Ferraz
With over 20 years of experience in business development, strategic planning, and leadership, I am a seasoned and versatile professional in the fintech and corporate benefits industry. Before my current role at Creditas, I served as Partner & Managing Director at Grupo H, a company that also offers payroll loans, multi-benefits cards, and financial education to low-income workers in Brazil.In this role, I oversaw the day-to-day administrative and operational functions, as well as designed and implemented business strategies for the products. I led a cross-functional team of five heads, covering B2B and B2B2C operations, BI, IT, Marketing, and People/Culture. I am passionate about fostering a customer-centric and data-driven culture, as well as creating positive social impact through financial education. Under my supervision, Grupo H has achieved a credit portfolio of R$ 150 million+, 150+ corporate customers, and a customer base of 250k+. I have also been recognized with the Best Customer Centricity Culture International award in 2020 for our project "Social impact through financial education".
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