Roberto Iriondo

Background

About Roberto Iriondo

In my capacity as a co-founder and advisor to the CEO at Towards AI, Inc, I provide strategic guidance to a spectrum of organizations in the AI and technology sector, from emerging startups to established businesses. My expertise, particularly in the areas of SEO and web strategy, has proven invaluable to our internationally recognized media company and community, which caters to a diverse client base spanning the US, Asia, and Europe. My experience includes leadership roles in content strategy, with an emphasis on editorial SEO, at two notable AI unicorns, Cohere AI and Snorkel AI. I also founded Towards AI Co.(2019-2022, acquired in 2022) and served as a front-end engineer and marketing lead for the Machine Learning Department at Carnegie Mellon University (2018-2021). In advising and consulting, I focus on implementing quantitative SEO techniques, with strong consideration of editorial SEO best practices, and robust web strategies. These initiatives have resulted in improved digital marketing outcomes, including optimized digital footprints, increased search engine rankings, and enhanced audience engagement. This systematic, metrics-oriented approach has proven effective in strengthening the online presence of various organizations in the tech space. Throughout my career, I have delivered significant results for a wide range of companies, such as Amazon Science, MBZUAI, Gather AI, Determined AI, Lambda Labs, and Udacity. These collaborations involved assisting in achieving business objectives and enhancing ROI, underscoring my commitment to providing firm, factual, and effective strategic guidance. Views and opinions are my own and do not represent the views of my employer. Any shared posts are not endorsements.