Roberto Medrano
Regional Director of Sales & Marketing - Canada at Hotel Equities
Based in Edmonton, Canada
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Seniority
Director
Department
Other
Location
Edmonton
Industry
Hospitality
Company size
925
Contact information
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r•••••••@hotelequities.com
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Background
About Roberto Medrano
As a Regional Director of Sales & Marketing with over 20 years of hospitality experience, I specialize in driving revenue growth, leading high-performing teams, and launching hotel brands across North America. I’ve successfully led sales, marketing, revenue management, and business development strategies for Marriott, Hilton, IHG, Choice, Best Western and independent hotel portfolios. I’m passionate about turning underperforming hotels into market leaders, leveraging strategic sales plans, digital marketing campaigns, and cutting-edge tools including, Koddi, ChatGPT, Midjourney, Hotelligence and AI-powered reporting to maximize topline performance. Throughout my career, I’ve: • Launched and supported openings for landmark hotels including Canada’s first Moxy (Halifax, 2024), Home2 Suites, and DoubleTree by Hilton • Led revenue and marketing strategy for The Westin Edmonton (416 rooms, sq. ft. meeting space) • Delivered significant RevPAR growth, improved STR rankings, and secured major corporate accounts • Collaborated across departments to align OTA strategy, direct bookings, and digital activations • Created and executed sales training programs to develop high-performing hotel sales teams Whether launching a new hotel, entering a competitive market, or building brand awareness, I bring a results-driven mindset backed by creativity, curiosity, and collaboration. Core Skills & Tools: Hotel Sales Leadership | Multi-Unit Portfolio Management | Revenue Strategy | AI Tools (ChatGPT, Midjourney)| Digital Marketing | STR Analysis | Business Development | OTA Strategy | Hotel Openings | Brand Launches | B2B Prospecting | Sales Coaching | Team Development | Canva | Koddi | Microsoft 365
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