Roberto Ricci

Background

About Roberto Ricci

A deeply committed Sales professional with a broad experience in People, Sales and Channel Management, driven by proven coaching and leadership skills cultivated through the 25 years spent at companies such as Adobe Systems, Oracle, SAP, Hewlett Packard Enterprise and Hootsuite Media. Passionate about the intersection of creativity, data, and AI, I help Adobe Partners and Brands unlock the full potential of Adobe's Generative and Creative capabilities across the Experience Cloud and Creative Cloud ecosystems. As part of the Adobe, I specialize in driving innovation with enterprise-grade GenAI solutions — from intelligent content creation to personalization at scale while enabling Partners Teams to automate, accelerate, and elevate digital experiences that are not only efficient but also deeply human. With a strong foundation in emerging AI trends, partner ecosystems, and enterprise transformation, I’m committed to helping organizations reimagine their customer journeys through the power of responsible and transparent AI. From 2009 my expertise lies in the Digital business across SaaS- and Cloud-based solutions for Customer Experience (e-Commerce, Experience Management, Marketing Automation, Sales, Service and Social), as well as ERP and HCM (Human Capital Management). My international background comes from the most exciting and rewarding experiences in the UK, Ireland, Italy and Spain within global corporations as well as innovative scale-up players. Specialties: GenAI, Creative Cloud solutions, Customer Experience, eCommerce, Marketing Automation, Channel Sales Management, Business Development, Demand Generation Planning, Digital Marketing, Start-Ups, Social Media Platforms, Cloud- and SaaS Applications, Application Delivery Management. Skills: Co-selling with Partners, Partners Onboarding, Business Planning, GoToMarket development, Sales and Soft-skills, Coaching, Strategic Selling, Territory Planning, Sales Operations, Forecasting, Let’s build the future of digital experience — one personalized, smart and scalable interaction at a time!*Views expressed here are my own and do not necessarily reflect my Employer's.