Robin Bramman

Background

About Robin Bramman

STRATEGY AND CORPORATE TRANSFORMATION Robin has been a brand communications and growth strategy consultant as part of the SUMMi7 and StringCan teams this last year, she has joined Molecular Testing Labs as Director of Strategy & Corporate Transformation focusing on long-term business strategy, cross-functional strategic integration, and corporate brand and communications management. INNOVATIVE BUSINESS STRATEGIST Robin works collaboratively with many teams to design, develop and communicate brands for business impact. Also known as The Brand Detective, Robin has a wealth of knowledge on customer insights and user experience that guides a brand to engage with their ideal client. Robin has been fortunate to work on global rebrands, and national and local startups including; the World Trade Centers Association, MolecularTestingLabs.com, Parchment.com, VitalyzeInc.com, and many local businesses like Local First Arizona and Parasilk.com. FOUNDER BRANDING SOLUTIONS LLC DBA BRANDTINI Robin is the Chief Brand Mixologist at Brandtini focused on Brand, Marketing, and Media programming. Robin works collaboratively with purpose-driven brands that seek to open opportunities for untapped and underrepresented communities. Robin spent 10 years in the startup community at CO+HOOTS as an Advisor working to support the branding, communications, and digital services of the startup community. Highlights of Robin's Career: • 20 years of experience in leading brand strategy with digital marketing and design agencies. • 15 years of experience as a strategic business advisor and corporate growth planner. • Experience with brand marketing for health, technology, education, E-commerce, and B2B brands. • Experience with traditional and digital media, working closely with brand/creative agencies to develop innovative global campaigns. • Experience with managing external creative agencies across a wide range of assets and formats, digital marketing, photography and videography, design, and with independent freelance writers. • Ability to conceptualize and project manage co-branded partner campaigns to deliver against shared goals and objectives. • Skilled at meeting with internal stakeholders and C-Suite to engage the organization in adopting the brand consistently across all consumer touch points. Specialties: COO, CMO, and VP Leadership Roles, B2C and B2B business and brand strategy, Public speaking & Brand Building Workshops