Robin Caillaud
Chief Digital & Marketing Officer (Excom Member) at The Frankie Shop
Based in Paris, France
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Seniority
Other
Department
Other
Location
Paris
Industry
Retail
Company size
114
Contact information
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r•••••••@thefrankieshop.com
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5 credits+33 ••• •••• ••••
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Background
About Robin Caillaud
14+ years of experience in Marketing, Digital & E-commerce Expertise: Brand Awareness, Acquisition, Conversion, Retention, Team Leadership, Strategy & Budget Management, and Large-Scale Project Management Brand Awareness & Acquisition: Market analysis, positioning & branding Accelerating brand visibility Advertising strategy (online/offline) Paid & organic acquisition channels Conversion: Launching and marketing value-added products/services Product catalog management Customer journey optimization, A/B testing & conversion rate improvement Sales activation & merchandising Retention & Customer Satisfaction: Multichannel CRM strategy Customer segmentation & lifetime value analysis Loyalty programs & omnichannel initiatives Customer relations & satisfaction Strategy & Management: P&L management, dashboards & KPIs Team leadership since 2012: structuring international teams, talent development, partner management Large-scale project management: tool implementation, segmentation, loyalty programs, acquisition strategy Training & Expertise: Growth marketing Passionate about digital, emerging technologies & D2C brands Speaker, Trainer & Presenter at marketing events, academic conferences, webinars, podcasts, and more. Marketing events: Snapchat Performance Summit, TikTok Lunches, DNG Club, FEVAD, EBG, CX Winter, Salon Emarketing, Influence Week with Stratégies, Social Media Club, One to One… Academic events: EFREI, GEM, Le Figaro Etudiant… Webinars with partners: Validity, AB Tasty, Skeepers… Publications: LSA, Digirocks… Podcasts: Audio Days, On Train, E-commerce Nation, New Tone… And above all, proud father of two little girls! I regularly share insights on LinkedIn about market trends, marketing practices, and my personal experiments. Link: https://linktr.ee/robincaillaud
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