Robin Claterbaugh

Background

About Robin Claterbaugh

STRATEGIC MARKETING EXECUTIVE | robin.claterbaugh@gmail.com | 972-358-7805 Check out my introduction video: https://youtu.be/JaUz6sk4fC0 Results-driven marketing operations leader with 15+ years driving cross-functional execution in complex B2B organizations. Proven track record of aligning marketing initiatives with business objectives, managing stakeholder relationships across sales, product, and analytics teams, and delivering measurable pipeline growth. Expert in strategic planning, organizational alignment, and operational excellence with experience managing budgets up to $30M in technology and SaaS environments. Demonstrated success building high-performing teams while serving as trusted advisor to C-level executives. STRATEGIC APPROACH Strategic Planning: • 15+ years developing insights-driven frameworks that align marketing objectives with business outcomes across complex B2B organizations • Proven track record translating analytics into strategic adjustments that improved campaign performance and pipeline growth • Expert in ensuring strategic consistency across digital, content, and experiential touchpoints in omnichannel environments Collaborative Leadership: • Successfully guided cross-functional teams across sales, product, analytics, and technology to deliver cohesive strategic execution • Built trusted advisor relationships with C-level executives by providing insights-driven recommendations and strategic guidance • Developed collaborative frameworks that connected brand objectives with audience needs while improving cross-functional results KPIs: Revenue Impact: • Drove $83M+ in annual revenue through integrated marketing operations • Achieved sustained double-digit growth (100% at Viverae, 62% at Oakwood) • Delivered 213% increase in lead generation with 96% funnel improvement Organizational Excellence: • Successfully managed cross-functional teams of 20+ across sales, product, and analytics • Maintained high team satisfaction and performance across complex matrix organizations • Built trusted relationships with C-level stakeholders across multiple organizations Operational Efficiency: • Optimized execution processes resulting in on-time, on-budget delivery of initiatives • Established communication frameworks that improved stakeholder satisfaction • Resolved organizational bottlenecks to accelerate campaign performance CULTURAL FIT StrengthsFinder Themes: Maximizer, Achiever, Responsibility, Arranger, and Woo Myers Briggs Personality Type: ENTJ DiSC Style: Coach