Robin Criel

Background

About Robin Criel

As the former CEO of a solar company, I learned firsthand the importance of having solid systems and processes to keep a business growing—even in tough times. That’s why I started Lanello, a company dedicated to helping blue-collar businesses scale without the high costs and confusion of traditional marketing. At Lanello, we go beyond the typical "get leads, make appointments, close sales" model most marketing firms offer. Instead, we look at each step to find the best ways to bring in more leads and boost results. We use Voice AI, chatbots, and automated follow-ups to contact every lead within minutes, improving conversion from lead to appointment. From there, we set up reminders to increase show-up rates and optimize websites, SEO, and branding to drive more sales. But we don’t stop there. Lanello helps clients retarget lost leads, set up review and referral systems, and bring in free leads through affiliates—things most marketing companies miss. Our goal is to help you grow by giving you the tools and guidance to improve every part of your business, affordably. I’m here to help blue-collar business owners who want to grow but might not know exactly how. If you’re ready to take the next step, reach out to connect—I’m always up for a conversation about business growth, innovation, or just making things work better.