Robin Fish

Background

About Robin Fish

I develop digital marketing solutions, customer relationship marketing (CRM) strategies and content programs to help clients grow their businesses. Known for my background in building in-house studios from the ground up, I have helped agencies expand while ensuring my accounts achieve their marketing and communication goals. As Group Account Director for MXM, part of Accenture Interactive, I help some of the world’s best-known brands. Our organization helps clients ranging from start-ups to Fortune 50 companies. Before joining MXM, I honed my operational abilities as COO of Rauxa, where I led the transformation of this small, niche agency into a large national organization. Prior to Rauxa, I worked for several years at Ogilvy, the internationally known advertising, marketing, and PR agency. My progressively responsible leadership roles spanned creative services, traffic, and production, as well as the US and UK. My core competencies: → CLIENT RELATIONS – I love helping my clients achieve their goals, especially when I can find a new solution! I’m fortunate to work with accounts in a variety of industries, ranging from finance to fundraising. → SUPPORTIVE LEADERSHIP – I’ve always enjoyed leading people, whether direct reports or cross-functional teams during pitch meetings. I have a track record of developing individuals who have advanced in their careers. → CRM/CONTENT STRATEGIES – Building CRM plans has been the primary focus of my career, with content development programs a close second. Additional strengths include: creative feedback, integrated campaigns, digital marketing, direct mail marketing, email marketing, direct response, data segmentation, database management, operations, budget management, vendor relations