Robin Hoffman

Background

About Robin Hoffman

Strong leader with more than 25 years of experience in developing, executing, and analyzing marketing, communication, and social media & digital strategies. Nationally recognized media expert known for designing or amplifying some of the most powerful brands in the media industry. A highly effective and energetic collaborator with a passion for delivering outstanding results through focused team building and accountability. Areas of Expertise:*Marketing Strategy Development, Execution & Analysis *Marketing & Advertising Placement & Analysis (Paid, Owned & Earned)*Communication Strategy (Public Relations, Media Communications, & Crisis Communication)*Social & Digital Media Strategy Development & Performance Analysis *Brand Awareness & Growth *Research Development & Analysis *Process Improvement/Optimization *Audience Growth, Engagement, & Retention *Lead Generation *Thought Leadership *Revenue Generation Key Skills:*Empathetic Leadership *Written and Verbal Communication *Coaching and Mentoring *Strategic Thinking *Growth Mindset Career Highlights:*Developed first comprehensive marketing strategy, budget, company rebrand, and launch of additional partner companies for CityLife Residential.*Trained approximately journalists nationwide on multi-platform content creation, social media, and digital best practices for significantly increasing engagement and reach.*Developed and implemented two Business Process Management projects for The McGraw-Hill Companies resulting in annual savings and additional income of $2 million dollars.