Robin Kay
Sales Strategy & Planning at Nestlé Nespresso Sa
Based in New York, United States
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Seniority
Staff
Department
Sales & Business Development
Location
New York
Industry
Food and Beverage Services
Company size
13K
Contact information
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r•••••••@nespresso.com
Phone
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Background
About Robin Kay
SALES & MARKETING LEADERSHIP: Over 10 years of Field Sales experience coupled with over 10 years in Headquarter roles in Trade Marketing, Customer Marketing, Category Management, Sales Planning and Sales Operations. • INTEGRATED BUSINESS & CUSTOMER PLANNING: Led the development of business process disciplines in several small and medium sized companies to ensure organizational linkage and alignment in forecasting, supply chain, manufacturing and financial planning to achieve annual goals. • CREATING SALES ORGANIZATIONAL CAPABILITIES: Built Trade Marketing, Customer Marketing, Category Management and Shopper Marketing infrastructure and teams from scratch to support Sales in driving Single Serve Coffee growth from $250MM to $1B in 5 years. • LEADING TRADE/REVENUE MANAGEMENT: Significant experience creating effective trade, customer and shopper marketing strategies to maximize ROI while reducing trade spend by 2-8% year over year. CORE EXPERTISE: Sales Strategy Customer Marketing Category Management Integrated Business Planning Trade Fund Management Pricing & Promotion Strategy Broker Management Acquisition Integration Sales Operations & Training
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