Robin Koval

Background

About Robin Koval

Robin Koval leads Truth Initiative—the nation's largest non-profit public health organization dedicated to achieving a culture where all youth and young adults reject tobacco. She joined Truth Initiative in November 2013. A marketing leader for over 25 years, her background pairs up perfectly with the organization's public education mandate, particularly in relation to its innovative youth smoking prevention campaign called truth. Robin's non-profit and cause-related work includes award-winning programs for Girl Scouts, Underage Drinking Prevention, Make-a-Wish, Red Cross, and many others. Prior to joining Truth Initiative, Robin was the CEO of Publicis Kaplan Thaler and the president of its predecessor, the Kaplan Thaler Group. Her work there spanned almost every category, from beauty and banking to retail and pharmaceuticals. Her successes included Herbal Essences’ daring "Yes, Yes, Yes" campaign and the hilarious Aflac duck quack heard round the world. Simply put, Robin got brands noticed for clients such as Procter & Gamble, Nestle, L'Oreal and Pfizer, to name a few. Robin has also authored four bestselling books with coauthor and former business partner Linda Kaplan Thaler: The New York Times best-seller, Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary (2015); The Power of Small: Why Little Things Make All the Difference (2009); The Power of Nice: How to Conquer the Business World With Kindness (2006); and Bang: Getting Your Message Heard in a Noisy World (2003).