Robin Kumar

Background

About Robin Kumar

Creative professional with expertise in all aspects of successful marketing, brand management, communication and activation. Excels in managing multiple projects concurrently with strong detail, problem solving, and follow – through capabilities. Adroit in setting up new initiatives,creating strategic marketing plans and budgets, developing product campaigns, conducting market research studies, reviewing marketing plans & organising various events. Recognised proficiency in development & implementation of marketing strategies, media management and product positioning plans/ policies. A team player with excellent communication skills & ability to interact effectively with personnel at all levels. Proficiency Forte- Creative Market Planning & Execution - Budget Management & Cost Controls - Brand Management & Marketing - High Profile Event Planning & Management - Corporate Communication - Team Leadership & Supervision - Public Relations - National & International Coordination Specialties Key skills entail- Understanding of the market and industry. Expert in identifying the potential market- Communicating the brand and product information as per the audience- Managing and enhancing relationships with internal and external customers - Creating promotional initiatives - Understanding of various communication channels (internal / intranet, media, web, print, electronic)- Presentable written & verbal communication Specialties Areas of Expertise & Strengths: • Brand Management • ATL & BTL Promotion • Media Planning & Buying • Visual Merchandising • Digital Marketing • Sales Promotion • Internal Promotion/ Mar com • Budgeting & MIS • Vendor Management • Business Development • Product Management