Robin Legat

Background

About Robin Legat

I am a dynamic marketing and communications leader with a passion for building brands, telling compelling stories, and fostering meaningful community engagement. With a career that bridges the worlds of fitness, events, and women's sports leadership, I bring both strategic insight and hands-on experience to every campaign I touch. What drives me: Creating marketing that connects. I specialize in developing and executing multi-channel strategies that not only drive awareness and growth but also inspire real-world action—from lead generation and content strategy to social media, email, and community engagement. Where I lead: As Marketing Manager for Spartan DEKA, I lead initiatives that grow brand visibility and support affiliate gym partners across the globe. Whether it’s launching a national campaign or fine-tuning daily content, I know how to balance big-picture goals and strategies with tactical execution. I also serve as VP of Communications for WISE San Diego, where I oversee cross-platform messaging to engage members and amplify our mission to empower women in the business of sports. What I bring: Proven marketing results—from driving digital engagement and customer retention to boosting membership and event turnout. Brand storytelling—crafting authentic narratives that resonate across audiences and platforms Community leadership—connecting people through shared purpose, whether online or on the competition arena Why it matters: My career began on the gym floor, not in a boardroom—which means I’ve lived the customer journey and bring that empathy into every marketing decision. I lead with the mission first and always, and blend creativity with clarity, strategy with storytelling, and hustle with heart.