Robin McGhee

Background

About Robin McGhee

A senior brand, communications and strategy planner, with extensive experience of strategic marketing & transformation, drawing on a passion for consumers and insights, powerful influencing skills, a strong background in research, and an abundance of creative energy. I have worked with multiple global and local brands across a broad array of sectors to drive growth. They include: AIB, Bank of Ireland, PTSB, Barclaycard, American Express, Royal London, Friends First Tesco, Aldi, daa, Virgin, Guinness, Baileys, Smithwicks, Carling, Tanqueray, Glanbia, Kellogg's, Tourism Ireland. I deliver exceptional planning that fundamentally shapes clients’ positioning, market entry, brand communications, innovation, proposition development, digital platforms, PR activation, and consumer journeys. I am an original thinker with a passion for sharing great strategic planning. Let’s start talking Testimonial from Ruairi Twomey Robin is one of the most exceptional strategic talents in the Irish Marketing industry. I have worked with Robin from his time in Innovation at Diageo through to his role at Kantar and over that time the excellence of his output is matched only by the exemplary client service and support he provides both as a colleague and as a business partner. Brilliant thinking, thorough and rigorous insight genration bring a level of forward thinking and strategy most companies only aspire to. One of the best marketing minds operating in Ireland today. It is a real privilege to get the benefit of his intellect and the generosity of his spirit.