Robin Osbourne

Background

About Robin Osbourne

I am a visionary, creative and strategic leader driven to producing results beyond expectations. Highly skilled in all aspects of marketing and collaborating with key stakeholders to develop strategic marketing plans that align with company goals. With my extensive global marketing experience, I take an integrated approach to developing and implementing marketing communications programs. A peek into who I am: I will always support and stand for the oppressed. I encourage inclusivity, positivity, team environments, and personal growth by building confidence and self worth. Accomplishments • Earned the Global Marketing Award for the best and most effective promotional campaign that increased sales by 44%. • Collaborated with global cross-functional teams to deliver B2B and B2C marketing and digital strategies that produced results 21% above forecast. • Planned integrated social media and digital strategies that increased new product sales 17% above forecast. • Achieved brand awareness through comprehensive marketing strategies and targeted digital tactics that elevated company image by 45%. • Managed ROI for marketing; took ownership and responsibility of marketing programs’ impact on the company’s P&L. • Developed and launched an e-commerce site that increased product sales by 65%. • Championed cross-functional initiatives that led to the development of a creative, informative and interactive website and portal – increasing company-wide efficiency by 35% and generating sales 23% over forecast. • Achieved brand awareness through comprehensive marketing strategies and targeted digital tactics that elevated company image by 45%. • Led and managed teams of 4-16 towards professional and organizational growth while achieving company goals and creating a positive, successful environment. Expertise • Marketing • Tactical and Digital Marketing Strategies – B2B and B2C • Brand Positioning Management • PR - Print and Mainstream Media • E-commerce • Social Media Marketing • Online Paid Ad Campaigns • SEO • Budget Management, ROI and P&L Responsibility • Team Leadership and Mentoring – Union and Non-union • Cross Functional Team Leadership • Creative thinker • Continuous Improvement • Bilingual – English/French