Robin Rootenberg

Background

About Robin Rootenberg

I'm a communications and content marketing professional who builds campaigns, programs and stories that prompt action. Areas of expertise: • Effective engagement of customers and employees • Efficient operationalization of strategic initiatives • Value-focused transformation of audience sentiment I start programs from scratch or take existing ones to the next level by: • Building and bringing out the best from internal and freelance teams • Aligning content with business objectives as well as audience and stakeholder needs • Collaborating across business functions and organizational structure I’ll never, ever get tired of rolling up my sleeves to write, storyboard, edit or collaborate with brilliant visual creators (privileged to work with some amazingly talented people). Three words to describe me: curious, tireless, grateful. When I'm not at my desk, I'm doing something outdoors, learning/geeking out on steel mace vinyasa or making something in the kitchen.