Robson Lima
Especialista De Finanças at Helloo
Based in São Paulo, Brazil
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Seniority
Staff
Department
Other
Location
São Paulo
Industry
Technology; Information and Media
Company size
189
Contact information
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r•••••••@helloo.com.br
Phone
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Background
About Robson Lima
Finance professional with 20+ years of experience in multinational and large corporations, with strong expertise in Financial Planning & Analysis (FP & A), Controlling, Budgeting & Forecasting, and Strategic Reporting. Postgraduate in Controllership, Finance, and Business Intelligence, recognized for advanced analytical skills and strategic mindset to support executive leadership in data-driven decision-making. Proven track record in developing and managing Budget, Forecast, P&L, Balance Sheet, and Cash Flow with focus on accuracy, compliance, and corporate governance. Strong background in digital transformation and process automation, aligning finance operations with business strategy to drive efficiency and value creation. Key Achievements Achieved cost savings of over R$ 1M by redesigning processes and optimizing expense allocation. Improved cost allocation models and cost center structures, avoiding financial impacts exceeding R$ 2M. Deployed Power BI dashboards and predictive Budget & Forecast models, reducing reporting cycle times and improving strategic insights. Designed automation solutions using Python, Power Apps, and RPA to streamline reporting and critical financial processes. Core Competencies: FP & A | Controlling | Budgeting & Forecasting | Financial Reporting | Business Intelligence | Data Analytics | Compliance | Process Automation | Business Partnering | Team Leadership Tools & Systems: Power BI • Advanced Excel • SAP • Oracle • Python • Power Apps • Microsoft 365 Open to new opportunities as Finance Specialist or Finance Coordinator, applying financial expertise, technology, and business intelligence to support sustainable growth and strategic decision-making.
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