Robyn Daly

Background

About Robyn Daly

Accomplished Marketing Manager and Content Director of multiple award-winning companies and corporate publications and websites with a progressive career in digital marketing, managing brands across B2B and B2C audiences. A stellar record of overseeing the strategic development, execution, localisation, and delivery of content across all company channels while developing conversion-centered inbound and outbound marketing strategies. These include public relations, organic social media, blogs, email marketing and customer evidence. Notable success in creating and implementing multi-platform digital content marketing strategies across multiple sectors, including FMCG, retail, manufacturing, motoring, and financial services for local and global brands within Walmart, BNP Paribas, Chrysler/Jeep and Toyota, among others. Experienced in developing authentic brand voice, ensuring all content and messaging is consistent across platforms and affirms company value proposition. Credible history of employing data, insights, and creative thinking to measurably deliver on marketing objectives and profitable growth. Strong business acumen with a passion for selling and an excellent track record in agency sales and growth. AREAS OF EXPERTISE • Marketing Strategy • Business Development & Lead Generation • B2B Marketing Automation - Pardot, Machine Learning & AI • Cost Reduction & Budget Administration • Digital & Social Media Platforms & Strategies • Content Marketing • Brand Positioning & Growth • Process Improvement • Sales & Revenue Optimization • Consultative & Solution Selling • Team Leadership & Training