Robyn Lass
Brand Manager at Harrah's Resort Southern California
Based in Carlsbad, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Carlsbad
Industry
Hospitality
Company size
494
Contact information
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r•••••••@harrahssocal.com
Phone
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Background
About Robyn Lass
There's no reason to say "passionate about writing" because everyone says that and if I wasn't then I wouldn't have been doing this for so long. Articles, headlines, banner ads, signage, direct mail, email, website copy, blog posts, hangtags, brand books, product naming, print ads, brand positioning statements. I'm a true copywriter with experience on every end of the spectrum from B2B, B2C, C2C (is that a thing?). When people ask me "what is a copywriter" I just say,"I'm a writer with a fancy sounding title." But really, I'm someone who can write to tell a story, in 5 words or 500. Let me write yours for you. It'll be fun. Specialties: • Energetic, fun, inspiring content. • Words designed to tell and sell. • Keen eye for SEO and consumer needs. • Specialties include sports, fashion, hospitality, child/parenting, automotive and have dabbled in medical, tech, food and beverage.
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