Robyn MacKen

Background

About Robyn MacKen

Experienced Marketer | Campaign and Project Manager | Sustainability & Circular Economy Advocate With a proven track record in creating and executing high-impact marketing campaigns, I excel in driving engagement, enhancing brand value, and delivering measurable ROI across various sectors. My expertise spans impactful communication and advertising strategies, with a particular focus on increasing awareness and fostering brand sentiment. Currently, I lead initiatives to boost the recycling of waste electricals, lighting, and batteries in Ireland. My work is focused on tackling the global e-waste challenge and supporting Ireland’s attainment of our EU e-waste targets - contributing to the national transition towards a fully sustainable and circular economy. This role underscores my commitment to environmental protection and sustainability, through applying behavioural insights to foster positive change. I am passionate about achieving optimal results for employers, partners, and stakeholders through creative strategy development, leveraging behavioural science principles, and executing effective campaigns. My skill set combines leadership, cross-functional project management, and commercial acumen, enabling me to drive growth and success in diverse environments. Skills: Marketing & Communications | Brand Management | Campaign Activation | Project Management | Strategy & Planning | Digital Marketing Advertising | Agency Management | Event & Sponsorship Management | Circular Economy & Sustainability Communications |