Rocco Lapenta

Background

About Rocco Lapenta

Digital strategy. Practical content. Measurable results. I’m a freelance digital marketing consultant working with SMEs, agencies, and professionals to build effective and sustainable communication strategies. My process starts with listening: I take the time to understand goals, briefs, and context. From there, I turn ideas into action plans that are clear, realistic, and results-driven. Here’s what I do- Personal branding on LinkedIn - Content strategy and blog management for businesses - Meta Ads campaigns (Facebook & Instagram)- Reporting and data analysis (Google Analytics, Matomo, Mantion, Octoboard, SEO, social listening)- Podcasts, events, storytelling, and editorial projects - Integration of AI tools into content workflows and digital strategies Registered journalist | Humanities background | International experience (Italy & Germany) I offer a consultative, no-nonsense approach: no buzzwords, no trends for the sake of it — just strategies that work in the real world.