Rochelle Lowe

Background

About Rochelle Lowe

A senior marketing and communications leader with over 15 years of diverse experience across both agency and in-house roles. Experience spans across B2B and B2C strategy, with a strong focus on property, FMCG, retail, and financial services. Project managed award-winning campaigns for major clients including American Express, Optus, ING DIRECT, and property developers, managing multimillion-dollar budgets and high-performing teams. Passionate in crafting end-to-end brand experiences and marketing programs that not only exceed KPIs but also build long-term customer and stakeholder trust. Continuously driving the integration of strategy, creativity, media and execution to deliver cohesive and effective results. From brand development and digital transformation to stakeholder engagement and lifecycle marketing, bringing a hands-on, collaborative approach that fosters innovation, clarity, and commercial success. A strategic thinker and trusted advisor who can elevate brands and align marketing outcomes with business goals. Whether it’s mentoring a team, leading a rebrand, launching a product, or managing complex cross-channel campaigns, bringing insight, adaptability, and a results-first mindset is key. Always eager to connect with like-minded professionals, creative thinkers, and organisations that are ready to push boundaries and tell bold stories.