Rocio Cruz

Background

About Rocio Cruz

I'm a business operations leader focused on scaling AI and tech startups. My background spans marketing strategy, offer management, and full-cycle operations. Over the past year, I've managed end-to-end delivery of AI projects—from prospecting and deal closure to technical delivery and client satisfaction—in resource-constrained startup environments. I also recruit technical teams and implement operational processes that support sustainable growth. My approach centers on connecting AI capabilities with real customer needs to create business value. I focus on the fundamentals: assessing economic models, defining clear go-to-market strategies, allocating resources intelligently, and building actionable plans that support scalable growth. This enables me to- Qualify commercial opportunities and evaluate technical feasibility - Facilitate effective communication between technical and business teams - Manage complex projects from initial scoping through to deployment - Design operational processes that work in early-stage environments What I bring- Full operational ownership across sales, delivery, and customer success - Strategic planning combined with pragmatic, hands-on execution - Experience establishing structure in ambiguous, resource-limited contexts - A grounded perspective on what it takes to scale effectively. If you're scaling an AI or tech startup and facing operational challenges, let's connect, I'm always happy to share perspectives.